Insurance
American Family Insurance
Mixed
6 / 9
out of 9
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Wisconsin-based mutual insurance company; no flagship LGBTQ campaigns; conservative Midwestern identity; Progressive Shopper rates as ‘good.’
Summary
American Family Insurance (AmFam) is a Madison, Wisconsin-based mutual insurance company. The company maintains a relatively conservative profile with no documented flagship LGBTQ campaigns. Progressive Shopper rates American Family Insurance as ‘good’ for political donation patterns.
Claims & Sources
Claim 1: American Family Insurance maintains a neutral political profile and is rated ‘good’ by Progressive Shopper for its donation patterns.
Sources: American Family Insurance — About · OpenSecrets — AmFam
Rating Logic
Base rating: 5 / 9 (neutral default)
DEI activism: 0 (minimal DEI programs)
COVID mandate: 0
Political donations: +1 (conservative Midwestern identity; PS rates as good)
Free-speech / censorship: 0
Final rating:6 / 9 — Mixed
DEI activism: 0 (minimal DEI programs)
COVID mandate: 0
Political donations: +1 (conservative Midwestern identity; PS rates as good)
Free-speech / censorship: 0
Final rating:6 / 9 — Mixed