Alignment: Drew sustained conservative backlash in 2022 over its participation with the GenderCool Project to distribute LGBTQ-themed children’s books to local schools and public libraries; State Farm subsequently abandoned the program after a whistleblower email leaked and consumer pressure mounted.
Summary
State Farm became a focal point of the 2022 anti-DEI backlash after an internal email was leaked instructing agents to participate in distributing GenderCool Project books — including titles aimed at children featuring transgender protagonists — to local schools and public libraries. After conservative-media coverage and consumer pressure, State Farm publicly ended its participation in the GenderCool Project.
Claims & Sources
Claim 1: State Farm ended its LGBTQ children’s-book program after the email leak and backlash.
Sources: National Review — State Farm Abandons LGBTQ Children’s-Book Program; Fox News — State Farm accused of pushing LGBTQ+ books on kids.