Fashion & Apparel
H&M
Not Aligned
2 / 9
out of 9
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Swedish fast-fashion retailer; active LGBTQ campaigns; formal DEI programs; progressive European corporate identity.
Summary
H&M (Hennes & Mauritz) is a Swedish multinational fast-fashion retailer. The company has maintained active LGBTQ Pride campaigns, formal DEI programs, and progressive sustainability branding. H&M has been a prominent participant in LGBTQ advocacy.
Claims & Sources
Claim 1: H&M has run prominent LGBTQ Pride campaigns and maintains formal DEI programs consistent with its progressive Swedish corporate identity.
Sources: H&M — Sustainability · Adweek — H&M Pride campaign
Rating Logic
Base rating: 5 / 9 (neutral default)
DEI activism: -2 (LGBTQ campaigns, DEI programs)
COVID mandate: -1 (vaccine mandated for employees)
Political donations: 0
Free-speech / censorship: 0
Final rating:2 / 9 — Not Aligned
DEI activism: -2 (LGBTQ campaigns, DEI programs)
COVID mandate: -1 (vaccine mandated for employees)
Political donations: 0
Free-speech / censorship: 0
Final rating:2 / 9 — Not Aligned