Beer & Alcohol
Heineken
Not Aligned
3 / 9
out of 9
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Dutch brewing company; active LGBTQ campaigns; formal DEI programs; progressive European corporate identity.
Summary
Heineken is a Dutch brewing company and the world’s second-largest brewer. Heineken has actively participated in LGBTQ Pride campaigns, including its long-running ‘Open Your World’ brand campaign. The company maintains formal DEI programs with diversity targets and has been recognized by LGBTQ advocacy organizations.
Claims & Sources
Claim 1: Heineken has actively participated in LGBTQ Pride campaigns, including its ‘Open Your World’ brand campaign, and maintains formal DEI programs.
Sources: Heineken — DEI · Adweek — Heineken Pride campaigns
Rating Logic
Base rating: 5 / 9 (neutral default)
DEI activism: -2 (LGBTQ campaigns, DEI programs, Pride branding)
COVID mandate: 0
Political donations: 0
Free-speech / censorship: 0
Final rating:3 / 9 — Not Aligned
DEI activism: -2 (LGBTQ campaigns, DEI programs, Pride branding)
COVID mandate: 0
Political donations: 0
Free-speech / censorship: 0
Final rating:3 / 9 — Not Aligned