Alignment: REI is a member-owned co-op that has publicly emphasized progressive environmental, DEI, and Indigenous-land initiatives, with explicit advocacy positioning the brand on the political left.
Summary
REI’s cooperative ownership structure and stated values prominently feature progressive environmental and DEI commitments. The co-op closes on Black Friday under its #OptOutside campaign and aligns with environmental advocacy.
Claims & Sources
Claim 1: REI publicly emphasizes progressive environmental and DEI initiatives.