Alignment: Founder Kevin Plank publicly supported Donald Trump in 2017, drawing backlash from athletes; the brand has since pulled back from overt politics, putting current corporate posture closer to neutral.
Summary
Under Armour was politically prominent in 2017 when founder Kevin Plank praised Trump; subsequent boycotts and athlete pushback led the brand to retreat from public political posture.
Claims & Sources
Claim 1: Under Armour CEO Kevin Plank publicly praised Trump in 2017.
Sources: CNBC — Under Armour CEO Trump comments