Alignment: Pulled back from major DEI commitments in September 2024 — ended supplier-diversity quotas, exited the Human Rights Campaign’s Corporate Equality Index, and shifted training programs; Coors family historically aligned with conservative causes (Adolph Coors Foundation funds conservative think tanks); benefited commercially from the Bud Light boycott.
Summary
Molson Coors Beverage Company — owner of Coors Light, Miller Lite, Blue Moon, and others — announced in September 2024 that it was scaling back its DEI program, dropping participation in the Corporate Equality Index, and ending supplier-diversity quotas. The Coors family historically has been a significant funder of conservative organizations through the Adolph Coors Foundation. The company gained substantial market share from rival Bud Light during the 2023 boycott.
Claims & Sources
Claim 1: Molson Coors pulled back its DEI practices in September 2024.
Source: CNBC — Molson Coors pumps the brakes on DEI practices.
DEI hiring goals & quotas (heavy-weighted criterion): In September 2024, Molson Coors said it would end participation in the Human Rights Campaign Corporate Equality Index, eliminate supplier-diversity quotas, and base executive compensation on business performance rather than DEI metrics.
Source: Reuters — Molson Coors ends some DEI efforts
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Bud Light · Yuengling · Boston Beer (Sam Adams) · Constellation Brands