Alignment: Privately-owned by founder Johnny Morris, who has made six-figure donations to committees supporting Donald Trump; hunting/Second Amendment customer base; acquired competitor Cabela’s in 2017.
Summary
Bass Pro Shops is a privately-held outdoor retail chain founded and owned by Johnny Morris, a Missouri billionaire. The company acquired competing outdoor retailer Cabela’s in 2017, creating the dominant U.S. hunting-and-fishing retailer. Morris has publicly aligned with conservative politics, including six-figure donations to pro-Trump committees, and the brand serves a predominantly conservative, rural, Second-Amendment customer base.
Claims & Sources
Claim 1: Johnny Morris was among at least 23 billionaires who made six-figure donations to pro-Trump committees in 2020.
Source: Forbes — At Least 23 Billionaires Made Six-Figure Donations To Committees Supporting Donald Trump.
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