Alignment: Publicly maintains “Pride for All” campaigns and corporate LGBTQ messaging; owned by JDE Peet’s, a multinational with broad DEI commitments.
Summary
Peet’s Coffee, the California-based specialty roaster, publishes a dedicated “Pride for All” page on its corporate website affirming support for LGBTQ employees and customers, and runs annual Pride campaigns. Peet’s is owned by JDE Peet’s, the Netherlands-headquartered global coffee group.
Claims & Sources
Claim 1: Peet’s publicly markets a “Pride for All” campaign and affirms LGBTQ commitments on its own website.
Source: Peet’s Coffee — “Pride for All” (official).