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British spirits giant (Johnnie Walker, Guinness, Crown Royal, Smirnoff); active LGBTQ campaigns; formal DEI programs with diversity targets; progressive UK corporate identity.

Summary

Diageo is a British multinational beverage alcohol company and one of the world’s largest spirits producers, with brands including Johnnie Walker, Guinness, Smirnoff, Crown Royal, and Baileys. Diageo has been a prominent participant in LGBTQ Pride campaigns — Smirnoff in particular has been a high-profile supporter of LGBTQ causes. Diageo maintains formal DEI programs with published diversity targets.

Claims & Sources

Claim 1: Diageo, through brands like Smirnoff and Johnnie Walker, has been a prominent participant in LGBTQ Pride campaigns and maintains formal DEI programs with diversity targets.

Sources: Diageo — Inclusion & Diversity · Adweek — Smirnoff LGBTQ campaigns

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