Athletic & Outdoor
New Balance
Not Aligned
3 / 9
out of 9
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Made in the USA positioning; however Democratic-leaning political donations; formal DEI programs; Progressive Shopper rates as ‘bad.’
Summary
New Balance is a Boston-based athletic footwear brand privately owned by the Davis family. While New Balance has marketed its U.S. manufacturing credentials, its political donation record has leaned Democratic and it maintains formal DEI programs. Progressive Shopper rates New Balance as ‘bad’ for political donations.
Claims & Sources
Claim 1: New Balance’s political donation record has leaned Democratic per FEC filings, and the company maintains formal DEI programs.
Sources: OpenSecrets — New Balance · New Balance — Diversity & Inclusion
Rating Logic
Base rating: 5 / 9 (neutral default)
DEI activism: -1 (DEI programs)
COVID mandate: 0
Political donations: -1 (Democratic-leaning per PS/OpenSecrets)
Free-speech / censorship: 0
Final rating:3 / 9 — Not Aligned
DEI activism: -1 (DEI programs)
COVID mandate: 0
Political donations: -1 (Democratic-leaning per PS/OpenSecrets)
Free-speech / censorship: 0
Final rating:3 / 9 — Not Aligned