Fashion & Apparel
Gap Inc.
Not Aligned
2 / 9
out of 9
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Active LGBTQ campaigns; formal DEI programs with diversity targets; Democratic-leaning political donations; progressive brand positioning across Gap, Old Navy, Banana Republic, Athleta.
Summary
Gap Inc. operates Gap, Old Navy, Banana Republic, and Athleta. The company has been a prominent participant in LGBTQ Pride campaigns, maintains formal DEI programs with published diversity targets, and has political donation patterns that lean Democratic. Gap has been recognized by LGBTQ advocacy organizations including the HRC.
Claims & Sources
Claim 1: Gap Inc. has run prominent LGBTQ Pride campaigns across its brands and maintains formal DEI programs with diversity targets.
Sources: Gap Inc. — Pride 2023 · OpenSecrets — Gap Inc.
Rating Logic
Base rating: 5 / 9 (neutral default)
DEI activism: -2 (LGBTQ campaigns, DEI targets across portfolio)
COVID mandate: 0
Political donations: -1 (Democratic-leaning donations)
Free-speech / censorship: 0
Final rating:2 / 9 — Not Aligned
DEI activism: -2 (LGBTQ campaigns, DEI targets across portfolio)
COVID mandate: 0
Political donations: -1 (Democratic-leaning donations)
Free-speech / censorship: 0
Final rating:2 / 9 — Not Aligned