Yum! Brands
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Parent of KFC, Pizza Hut, and Taco Bell; active DEI programs with racial equity goals; LGBTQ campaigns at individual brands; Progressive Shopper rates as ‘bad.’
Summary
Yum! Brands is the Louisville-based parent of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. CYD already rates KFC (5), Pizza Hut (5), and Taco Bell (4) individually. Yum! as a corporate entity maintains formal DEI goals, racial equity commitments, and individual brands have run LGBTQ campaigns. Progressive Shopper rates Yum! Brands as ‘bad’ for political donation patterns.
Claims & Sources
Claim 1: Yum! Brands maintains formal DEI goals and individual brands including Taco Bell have run LGBTQ-specific campaigns.
Sources: Yum! Brands — Responsibility · OpenSecrets — Yum! Brands
Rating Logic
DEI activism: -1 (DEI goals, LGBTQ brand campaigns)
COVID mandate: 0
Political donations: -1 (PS rates as bad for D-leaning donations)
Free-speech / censorship: 0
Final rating:3 / 9 — Not Aligned
Related Brands
All Restaurants & Fast Food → Aligned Brands Not Aligned Brands