Alignment: Yeti cut ties with the NRA Foundation in 2018, prompting backlash from conservative customers who publicly destroyed Yeti coolers — a clear corporate signal away from the conservative outdoor/gun-rights audience.
Summary
Yeti’s 2018 decision to end NRA Foundation discounts became a flashpoint in the consumer-politics culture wars, with NRA backers staging public protests against the brand.
Claims & Sources
Claim 1: Yeti cut ties with the NRA Foundation in 2018.
Sources: CBS News — NRA discount Yeti coolers