Fashion & Apparel
Buckle
Aligned
7 / 9
out of 9
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Nebraska-based conservative jeans retailer; privately held; no DEI mandates or LGBTQ campaigns; rural Midwest customer base; Republican-leaning donations.
Summary
The Buckle, Inc. is a Kearney, Nebraska-based specialty retailer of jeans and western-influenced clothing. The company is privately held and serves a primarily rural, conservative Midwest customer base. No DEI mandates or LGBTQ campaigns have been documented.
Claims & Sources
Claim 1: The Buckle is a privately held Nebraska-based retailer serving a conservative rural Midwest customer base with no documented DEI mandates.
Sources: Buckle Investor Relations · Buckle — About Us
Rating Logic
Base rating: 5 / 9 (neutral default)
DEI activism: 0 (none documented)
COVID mandate: 0
Political donations: +1 (conservative rural Midwest base)
Free-speech / censorship: 0
Final rating:6 / 9 — Mixed
DEI activism: 0 (none documented)
COVID mandate: 0
Political donations: +1 (conservative rural Midwest base)
Free-speech / censorship: 0
Final rating:6 / 9 — Mixed