Alignment: Former CEO Chip Bergh publicly led corporate gun-control advocacy, founded “CEOs for Gun Safety,” and partnered with the gun-violence-prevention group Everytown for Gun Safety; company has historically been a major Pride-month marketer.
Summary
Levi Strauss & Co., the San Francisco-based denim maker, has been one of the most publicly progressive consumer-brand companies. Then-CEO Chip Bergh wrote a 2018 Fortune op-ed and CNBC essay declaring Levi’s would partner with the gun-violence-prevention group Everytown for Gun Safety and called on other CEOs to join him. In 2022 Levi’s joined dozens of CEOs in a public letter to the Senate demanding new gun-control legislation.
Claims & Sources
Claim 1: Levi’s CEO publicly committed corporate dollars to gun-control advocacy via Everytown.
Source: CNBC — Levi Strauss “simply cannot stand by silently” on gun violence.
Claim 2: Levi’s joined a public CEO letter demanding “bold urgent action” on gun reform.
Source: CNBC — CEOs demand ‘bold urgent action’ on gun reform in letter to Senate.